Silly Voicemail, Serious Business
by:
Nathan Cain
My accountant was always telling me I need to change my phone system greeting. He said it was unprofessional. I disagreed. When my customers call me, they thinks its great. I am always hearing, "I love your voicemail by the way. Its hilarious!"
Don't we all want our customers be in a good mood when they call us? It sure helps me build rapport with my customers.
That is one of the reasons I fired my accountant. But that is another story.
Anyway, I got the idea to do a funny voicemail message from this book I read called "The Little Red Book of Sales Principles".
The author, Jeffrey Gitomer, lists 7.5 ways (I know its really 8 ways, but that is his gimmick) to not bore your customers with your voicemail or phone system greeting.
Everybody already knows you couldn't come to the phone, so you don't need to tell them that. Instead, try some of these ideas:
1. Use a short message about value or profit point of your product.
2. A thoughtful quote and change it periodically.
3. Celebrity impersonation. Do it yourself or hire someone.
4. Your kids voice. "Daddy can't come to the phone right now cause somebody made a mess."
5. Something funny in general.
6. Something funny about your product or business. (Hey, you know there is something funny.)
7. A testimonial from a customer.
7.5 Something off the wall or crazy.
So, do you want to hear what I came up with for my business? If I answer before you hang up, let me know what you think.
About the Author:
Nathan Cain runs a
business card refrigerator magnets company. He tries out lots of different marketing ideas. Check out his
"Magnetic Blog" to see what's working and what's not. Call 1-877-932-6246.
No. of Times this article has been viewed :
522
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